London’s art scene soars: 5 reasons to be cheerful about the capital's creativity

London is a global capital of creativity, finance, and cultural exchange. It has long been a pivotal player in the art world. Despite many challenges facing the planet, it is reassuring to learn that London’s art ecosystem is thriving. This resilience is highlighted in the prestigious annual report from Art Basel & UBS.

As we bask in the findings from The Art Market 2025, here are five key reasons to be cheerful for British creatives:

1. UK reclaims number 2 position in the world art market

Perhaps the clearest sign of the robustness of Britain's art scene is its securing of the second-largest share of worldwide sales. This share is approximately 18%, amounting to $10.4 billion (£7.6 billion) in 2024. While this indicates a gentle dip in overall value, it shows a firm recovery of market share. London now stakes its claim above China.

This isn’t just a numbers game; it's a powerful signal that the capital's auction houses, galleries, and collectors are competing on a truly global level. For Londoners, it heralds renewed interest, investment, and international visibility.

This situation outlines not only institutional confidence but also boosts local cultural momentum. With renewed enthusiasm comes increased footfall at galleries and major fairs such as Frieze, Masterpiece, and London Art Fair.

2. Pump up the volume

One of the most encouraging trends is the rise in global transaction volumes. They increased by 3% to 40.5 million. This growth was driven by increased activity at the more accessible end of the market. The biggest rise? Works priced under $50,000 (£36,800). This aligns perfectly with London’s vibrant mid-tier gallery scene, where emerging and under-the-radar artists are being discovered.

The “art for all” ethos is gaining traction in the UK. Smaller works, prints, photographs, and editions are flying off gallery walls and into homes across the capital. This shift means affordable opportunities for Londoners to begin or expand their collections. Neighborhood galleries in areas like Clapham and Islington are thriving.

This trend represents the democratization of art in action. It promises vibrancy and engagement at every level.

3. Small galleries surge

The heartening news for the high street is that galleries with less than $250,000 (£184,000) in annual turnover saw a 17% increase in sales. These nimble, often locally rooted art showrooms form the backbone of London's creative world. They range from the emerging art hub of Rathbone Place to the independent spaces of Hackney Wick.

Their success reflects shifting values. Collectors are seeking community and discovery rather than merely chasing trophy pieces. London’s art scene has always prided itself on supporting grassroots talent. This data reveals that the ecosystem is alive and flourishing. Truly entrepreneurial galleries are thriving as they connect visitors to fresh talent and cultivate the city’s next crop of stars.

4. Digital provides a gateway for new collectors

Although online sales dipped 11% to $10.5 billion (£7.6 billion), they remain 76% above pre-pandemic levels. Within those platforms, 46% of online buyers were brand-new collectors. This is a crucial point for London. Digital spaces now act as launchpads for new audiences. These include UK millennials and international art lovers who discover galleries in St James’s or Shoreditch via Instagram, Artsy, or gallery web sales.

London galleries have quickly adapted. They are organizing virtual viewings, publishing high-quality catalogues, and engaging audiences on social media. The result? A global marketplace powered by curiosity, not exclusivity. The report shows how new collectors are entering at accessible price points and growing into more confident buyers over time. This trend is something London institutions should celebrate and encourage.

5. Women artists gain momentum

Perhaps the most socially resonant news is that women artists now make up 41% of dealer rosters. In primary markets, they represent 46% of the market with 42% of associated sales. Locally, London’s galleries have seized upon this shift by organizing solo shows for female artists. They are promoting diversity and supporting career development.

The ripple effect is tangible. Female-led exhibitions in London have attracted sponsorships, critical acclaim, and collector interest. This dynamic nourishes a more equitable and innovative cultural scene. A 4% sales rise in galleries with a majority of women artists further highlights the business benefits of diversity.

Conclusion

In summary, London’s art scene is not only surviving but thriving. With rising sales, increasing accessibility, and a focus on diversity, British creatives have many reasons to celebrate. The future looks bright for London's artistic community, promising exciting developments ahead.

These trends indicate that London is becoming an even more dynamic hub for creativity and innovation. The art world is evolving, and this city is at the forefront of that change. Looking forward, there are many opportunities for artists, collectors, and art lovers alike.